SEO services
We treat search as engineering: site architecture, crawlability, indexation, structured data, performance, and pages that answer the question being asked.
SEO is the work that makes a website reachable, readable and structurally legible to a search engine, so its pages are eligible to rank. It covers crawlability, indexation, page performance, structured data, internal linking and on-page content. GetQuickSites, a Melbourne software and web development studio, does this work as part of every site and application we build, every migration and redesign, and our AI SEO service. For a site we did not build, it comes through AI SEO or a migration or redesign.
What this involves
Crawlability and indexation
A search engine has to reach a page and decide to store it before the page can rank. That is governed by robots directives, server responses, canonical tags, internal links and the sitemap. A stray noindex directive left over from a staging setup is a common reason a page has never ranked.
Content in the HTML response
Google queues pages for both crawling and rendering, so rendering happens later. On a client-rendered site, moving the content into the served HTML is usually the largest single change.
Site architecture and internal linking
Which pages exist, how they are grouped and what links to what. We map the current structure and link related pages to each other in body copy as well as the menu.
Structured data
Organization, LocalBusiness, Service, FAQPage and BreadcrumbList markup, using the schema.org vocabulary Google documents. Markup describes only what is on the page, and anything marked up as an FAQ is visible to readers, as Google's structured data policies require.
On-page structure
One page per search intent, headings that reflect the real hierarchy, and copy that answers the question being asked.
Local search
For businesses serving a specific area, the local pack draws largely on Google Business Profile data, matched to your site through the same business name, address and phone number. Local search also depends on your Google Business Profile matching your website: the same business name, address, phone number and services.
How we deliver this work
For a site that is already live, the work is part of our AI SEO service. We check how search engines and AI assistants read the site, then fix what the check finds.
If you are moving platforms or rebuilding, it is part of a website migration or a website redesign. Every old URL is mapped and redirected, and titles, descriptions and structured data carry across.
For a new website or web application, the structure, metadata, structured data and page speed are set up during the build.
When you need this, and when you do not
Worth doing
- People search for what you sell, and you are not appearing for it.
- You have pages that should rank and do not, with no obvious reason why.
- You are rebuilding or migrating, where getting the structure right adds little to the cost.
- Your site was built as an application and the content is assembled in the browser.
Not worth doing yet
Your site does not convert. More traffic will not fix that, so we would point you to a website redesign first.
Nobody is searching for it. Products sold through referral, tender or direct outreach may have almost no search demand.
You need customers this month. Search work has no set timeline, and paid channels suit immediate volume better.
You are only competing locally. For a single-location service business, a well-maintained Google Business Profile often does more than changes to the site.
How to evaluate a provider, including us
Google publishes its own guidance on hiring an SEO. Ask any provider for a record of what they will change, where any links will come from, and whether the work stays with you if you leave.
Our guides on how to choose an SEO agency in Australia and SEO and AI SEO red flags cover the questions in full. Market rates, and how retainers and project pricing compare, are in our guide to what SEO costs in Australia.
What we can and cannot claim
Search engines decide rankings using signals nobody outside them controls, and those systems change without notice. We do not guarantee rankings, traffic, leads or conversions, and our terms of service say so.
What is controllable is the site itself, which is the work described above. Google states that Core Web Vitals are used by its ranking systems, and that good scores do not guarantee a top position.
Those we implement and report on directly. Results vary by market, by competition and by the authority a site already has.
The same applies to Google's AI features, which require a page to be indexed and eligible to be shown in Google Search with a snippet, with no additional requirements.
Frequently asked
What does GetQuickSites include in SEO?
The technical work: site architecture and internal linking, crawlability and indexation, structured data, page performance and on-page structure. It comes as part of a site or application we build, a migration or redesign, or our AI SEO service, and every change is recorded.
How long does SEO take to show results?
Search engines control ranking and indexing timelines, so we do not put a date on results. How quickly the work shows depends on the site's starting point, its competition and how often it is recrawled.
Can you guarantee first-page rankings on Google?
No. Google's guidance on hiring an SEO says no one can guarantee a number one ranking, and our terms state that we do not guarantee rankings, traffic, leads or conversions.
What's the difference between technical SEO and AI SEO?
Technical SEO makes a site crawlable, fast and structurally legible so its pages can be ranked. AI SEO, or answer engine optimisation, adds AI crawler directives, entity consolidation and passages written to be quoted alone.
How much do SEO services cost?
There is no standalone SEO price. The technical work is quoted as part of the scope for a build, a migration or redesign, or AI SEO, after a free consultation. For market context, our guide to SEO costs in Australia explains how retainers, project prices and hourly rates compare.
Do Core Web Vitals affect Google rankings?
Yes, but not on their own. Google states that there is no single page experience signal and that good scores do not guarantee a top position.
Do I have to keep paying for SEO forever?
No. The technical work is scoped and paid for as part of a build, a migration or AI SEO, and it is largely durable: once a site is crawlable, fast and correctly marked up, it stays that way until something changes it.
What happens to the work if we stop working together?
It stays on your site, because the changes are made to your codebase, content and configuration. Nothing depends on a system of ours that switches off when you leave.
Do you build links, and is that safe?
We work on the parts of search you control on your own site. Paid link schemes breach search engine guidelines, so we do not use them.
Talk to us about your site
Book a call and we will go through crawlability, indexation and structure with you.