SEO services
We treat search as engineering: site architecture, crawlability, indexation, structured data, performance, and pages that answer the question being asked.
Book a callBuilding a new site as well? See custom website design. For being quoted inside AI assistants rather than ranked in a list, see AI SEO.
What this involves
Crawlability and indexation
Before anything else, a search engine has to reach the page and decide to store it. That is governed by robots directives, server responses, canonical tags, internal links and the sitemap. Most sites we audit have at least one page that matters returning a directive that keeps it out of the index, usually left over from a staging setup or a template default. This is the least glamorous part of the work and the part that most often explains a page that has never ranked for anything.
Content in the HTML response
Google processes JavaScript in three phases and queues pages for both crawling and rendering, so rendering is deferred rather than immediate. A site that assembles its content in the browser is asking a search engine to do extra work before it can see anything. On a client-rendered application, moving that content into the served HTML is usually the single largest change, and it is the one that makes every other change measurable.
Site architecture and internal linking
Which pages exist, how they are grouped, and what links to what. A page with no internal links pointing at it is difficult for a search engine to find and gives it no signal about what the page is for. We map the existing structure, decide what should be a page and what should be a section, and build the internal linking so that related pages reference each other in body copy rather than only in a navigation menu.
Structured data
Organization, LocalBusiness, Service, FAQPage and BreadcrumbList markup, using the schema.org vocabulary Google documents. Two rules we hold to: markup describes what is actually on the page, and anything marked up as an FAQ is visible to a reader. Schema that describes content a visitor cannot see breaches Google's structured data policies and risks the markup being ignored or penalised.
Performance
Google states that Core Web Vitals are used by its ranking systems, and in the same document that there is no single page experience signal and that good scores do not guarantee a top position. Both halves matter. Performance work is worth doing and it is not a shortcut, so we treat it as one of several things that have to be right rather than as the lever.
On-page structure
One page per intent, a heading structure that reflects the actual hierarchy, and copy that answers the question rather than circling it. Where the same subject is split across four thin pages, the usual fix is one page that covers it properly. Where one page is trying to serve four different intents, the fix is the opposite.
Local search
For businesses serving a specific area, the local pack is drawn largely from Google Business Profile data rather than from the website. Consistent business name, address and phone number across the site, the profile and any directory listings is what lets those sources be matched to one business. See Google Business Profile for that work specifically.
When you need this, and when you do not
Worth doing
- People search for what you sell, and you are not appearing for it.
- You have pages that should rank and do not, with no obvious reason why.
- You are rebuilding or migrating, where getting the structure right costs almost nothing extra.
- Your site was built as an application and the content is assembled in the browser.
Not worth doing yet
Your site does not convert. More traffic to a page that does not work multiplies an existing problem. Fix that first. We would point you at a website redesign before taking money for search work.
Nobody is searching for it. Some products are sold through referral, tender or direct outreach and have almost no search demand. If the searches are not happening, ranking for them changes nothing. This is worth checking before you commit, not after.
You need customers this month. Search work compounds and nobody controls how fast. If the requirement is immediate volume, paid channels answer that question and this does not.
You are only competing locally. For a single-location service business, a well-maintained Google Business Profile often does more for the same money than a broad search engagement.
You want a guaranteed position. Nobody can sell you one. If that is the requirement, do not buy this from anyone.
How to evaluate a provider, including us
Google publishes its own guidance on hiring an SEO. These six questions follow from it.
1. Do you guarantee rankings?
The correct answer is no. Google's guidance states plainly that no one can guarantee a number one ranking, and to beware of SEOs that claim to guarantee rankings or allege a special relationship with Google. A provider promising a position is describing something they do not control.
2. Show me the served HTML, not the rendered page.
Fetch a URL and read what the server returns before any JavaScript runs. If the content only appears in a browser, that is the first problem to solve and no amount of strategy substitutes for it.
3. What will you actually change, and will I get a record of it?
You should receive a list of files, directives, markup and content changes. A monthly dashboard of positions that cannot be traced back to a specific change is a report about the weather.
4. Where do links come from?
If links are part of the offer, ask precisely where they will be placed and why those sites would reference you. A fixed number of links per month for a fixed fee usually means purchased placements, which breach search engine guidelines and put the site at risk.
5. Do I keep the work if I leave?
Changes made to your codebase, content and configuration stay with you. Work that lives inside a provider's plugin, subdomain or dashboard does not. Ask which kind you are buying before you start.
6. What would you tell me not to buy?
A provider who has never talked a client out of something is selling, not advising. There should be a clear answer to this, and it should be specific to your situation.
What we can and cannot claim
Search engines decide rankings using signals nobody outside them controls, and those systems change without notice. We do not guarantee rankings, traffic, leads or conversions, and our terms of service say so.
What is controllable is the site: whether pages can be crawled and indexed, whether content is in the served HTML, whether structure and markup are valid, whether performance is sound, and whether a page answers the query it targets. Those we implement and report on directly. Results vary by market, by competition and by the authority a site already has.
How this relates to AI search
The two share most of their foundation. Crawlability, page speed, clean semantic structure and valid structured data serve conventional search and AI answer engines equally, which is why the technical work is rarely wasted either way. Google's position is that appearing in its AI features requires a page to be indexed and eligible to be shown in Google Search with a snippet, with no additional requirements.
What is specific to AI search is crawler directives for AI agents, which are set separately from Googlebot, entity consolidation so scattered mentions resolve to one business, and passages written to hold their meaning when quoted alone. That work is covered on the AI SEO page, and the Australian picture is measured in our AI visibility audit benchmarks.
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Terms used on this page
- Crawlability
- Whether a search engine can reach a page at all, which is decided by robots directives, internal links and server responses.
- Indexation
- Whether a page a search engine reached is actually stored in its index and therefore eligible to appear in results.
- Core Web Vitals
- Google's measurements of loading, interactivity and visual stability, used by its ranking systems as part of page experience. Google on page experience
- Structured data
- Machine-readable markup describing what a page is about, using the schema.org vocabulary. Google's introduction to structured data
- Technical SEO
- The work that makes a site reachable, readable and structurally legible to a search engine, as distinct from the content on it.
- Local pack
- The map and business listings block shown for searches with local intent, drawn largely from Google Business Profile data rather than from your website.
Frequently asked
What does GetQuickSites include in SEO?
We treat SEO as engineering rather than content marketing: site architecture and internal linking, crawlability and indexation, structured data, page performance, and on-page structure that matches what a query is actually asking. Where a site is built as a client-rendered application, getting the content into the served HTML comes first, because a page a crawler cannot read cannot rank. Every change is recorded, so you can see what was done rather than only a movement in a chart.
How long does SEO take to show results?
Search engines control ranking and indexing timelines, so no provider can put a date on it and we do not. What is verifiable immediately is the work itself: a page is either crawlable or it is not, structured data is either valid or it is not, content is either in the served HTML or it is not. Those we report directly. How quickly that shows up in position depends on the site's starting condition, its competition, and how often search engines recrawl it.
Can you guarantee first-page rankings on Google?
No, and no provider can. Google's own guidance on hiring an SEO says no one can guarantee a number one ranking, and advises being wary of anyone claiming to guarantee rankings or a special relationship with Google. Our terms say the same: we do not guarantee rankings, traffic, leads or conversions. What we provide is documented engineering work on the parts of the system you control, plus a record of exactly what changed and why.
What's the difference between technical SEO and AI SEO?
Technical SEO makes a site crawlable, fast and structurally legible to search engines so its pages can be ranked. AI SEO, or answer engine optimisation, extends the same foundation so AI assistants can quote the site inside a generated answer. The overlap is large: crawlability, page speed, clean semantic structure and valid structured data serve both. What is specific to AI SEO is crawler directives for AI agents, entity consolidation, and passages written to survive being quoted alone.
How much do SEO services cost?
SEO engagements are custom-quoted after a free consultation. Scope, integrations and timeline determine the figure. The work needed on a small site with clean foundations differs from a large site with structural problems, so we audit and scope first, then quote against defined work rather than selling a generic monthly package. The audit tells you which category your site is in before you commit to anything, and it is the same audit either way.
Do Core Web Vitals affect Google rankings?
Yes, but not on their own. Google states that Core Web Vitals are used by its ranking systems, while also saying there is no single page experience signal and that good scores do not guarantee a page will rank at the top of results. In practice that makes performance work worth doing and not a shortcut. We treat it as one of several things that have to be right, alongside crawlability, structure, and content that answers the query.
Do I have to keep paying for SEO forever?
No. The technical work is largely durable: once a site is crawlable, fast, correctly structured and marked up, it stays that way until something changes it. What does not hold still is the competition and the search engines themselves, so sites in contested markets usually keep investing. A reasonable pattern is a defined block of technical work first, then a separate decision about whether ongoing content and monitoring earn their keep in your market.
What happens to the work if we stop working together?
It stays on your site. The changes are made to your codebase, your content and your configuration, so they remain in place and keep working after an engagement ends. Nothing is held in a proprietary system that switches off when you leave. If you move to another provider they can read exactly what was implemented rather than guessing, because the record of changes belongs to you and goes with you.
Do you build links, and is that safe?
We concentrate on the parts of search performance you control on your own site, which is where the durable gains are. Where links matter, the approach is earning references through material worth citing rather than buying placements. Paid link schemes breach search engine guidelines and put a site at risk, so we do not use them. If a provider offers a fixed number of links a month for a fixed fee, ask precisely where they come from.
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